YAPA Kitchen Fresh
YAPA Kitchen Fresh is a highly successful food retailer and corporate caterer.
Challenge: Integrate his successful brand image into a virtual marketing program that captures the essence of his food business while generating qualified traffic to his store and website.
Strategy: Build an email campaign incorporating the YAPA brand image capitalizing on his strong market positioning.
Results: Created a highly successful e-mail flyer reflecting the YAPA brand for their dinner menu take out and wine class programs. YAPA has enjoyed a 25% increase in their retail foot traffic which has resulted in a 30% increase in their in store sales year over year. As we continue to measure results the opportunity to increase their business through the increased traffic is very exciting!
- Branding
- Consumer E-mail Purchase by Geographic & Demographic
- E-mail Campaign
- Content Creation
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