THBN
THBN is a real estate and financial group specializing in purchasing, financing and real education in the b2c and b2b markets. Owners, Sean Arnold and Rick Vegsund are two of the most profound and well known real estate investors in Texas.. They have helped many students achieve their goals and dreams by acquiring houses with only $10.00. Texas Home Buyers Network is part of the Better Business Bureau and has the best mentoring program in Texas. Texas Home Buyers Network currently has houses in Houston, Austin and Dallas.
Challenge/Strategy: Identify, reach, and penetrate a competitive b2b and b2c marketplace with a dynamic message highlighting clients experience in helping individuals and professional firms realize their dreams in the real estate investment market. First, CMT build a message around the owners substantial experience in the real estate business, "invest with confidence" then carefully constructed the seminar content to generate excitement by offering a "specific call to action" a 102 page real estate guide upon registration. This step generated an immediate 40% in registration sign up. Next, CMT carefully built their customized branded HTML email, landing page incorporating a custom call to action capturing client data and streamlining the registration process. CMT performed several test marketing applications carefully monitoring performance as to subject line, content, image to content ratios.
Results: Through a brand development strategy that consistently highlighted owners professional experience, client testimonials along with values and benefits of their seminars our client was able to increase their client registrations from mere 2% to well over 40% within a six month period for their seminar registration. CMT defined a target audience through extensive market research in both the b2b and b2c markets then selected the most viable data records based on defined categories specific to our clients business. The email program roll out branded and customized was tested for effectiveness before a full roll which further increased our clients ROI. The take away, email marketing followed by a direct mail piece sent to only those that opened and responded to our offer provided a 40% confirmed registration rate.
- Brand Management
- Creative Custom HTML Design Email
- Targeted Database Marketing B2B-B2C
- Creative Content Writing
- Full Email Marketing Campaign (design, implementation, testing, deployment, tracking and modification)
- Direct Mail Services( design, printing, mail services, tracking)
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