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YAPA
Kitchen is a Houston tradition, a landmark for
excellence in prepared take home meals and
professional catering. Chef Mark is a true
culinary genius and an exceptional savvy
businessman with great instincts and vision.
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CMT is truly
honored to partner with this formable business
to create, design and implement a high
focused, targeted email campaign that embraces
the YAPA brand and personality. CMT created
customized email formats with tracking metrics
that capture the true feeling and essence of
the YAPA brand then working closely with Chef
Mark outlined a specific delivery strategy and
built that around a highly targeted B2C email
list which CMT built based on specific
demographic and lifestyle criteria. |
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RESULT: |
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YAPA has enjoyed
a 25% increase in their retail foot traffic
which has resulted in a 30% increase in their
in store sales year over year. As we continue
to measure results the opportunity to increase
their business through the increased traffic
is very exciting! |
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American College of Acupuncture and Oriental
Medicine |
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is an academic institution which needed
various media |
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channels to effectively reach out to their
student base. |
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We implemented a systematic postcard
advertising |
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campaign in Chinese that resulted in an
excellent return |
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and awareness response from their student
base. |
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Postcard campaign and booklet design
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Advertisement in Asian-American Market
and printing service
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TMK
is a retail and wholesale enterprise needing
to |
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drive traffic to their store. We executed a
market |
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study identifying their market and the most
effective |
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means to reach this market. Through our
extensive field |
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research team we recognized the opportunity to
create |
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informational brochures, postcard mailings and
specific |
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promotions aimed at their customer base.
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Highly targeted mailing list
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Specialized field team research
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USA Chen Tai Chi is a non-profit organization
dedicated
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to the art of Tai Chi required sponsors, trade
show
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exposure and competitors for their annual
martial arts
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events. We immediately identified several
sponsors,
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organized their trade show participation and
recruited
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for their competition. while reaching out to
local media
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resources to promote their special events.
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Media
Buying with precise tracking
capabilities in Radio, Television and
Internet
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Online
promotion and placement
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Sponsor recruitment and negotiation
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Elwyn
and Cynthia Massey of Home Team of America |
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Real Estate Consultants understood the
importance of
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having a successful web presence complete with
website |
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design,
templates, domain name placement, search
engine
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optimization and a reliable hosting program.
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We
immediately recognized the need for a
professional
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website
choosing from one of our many design templates
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we then
registered their domain name provided optimum
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keyword
capabilities and then placed their site into
our
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hosting
service.
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Web
Site Design & Templates
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