Marketing,Branding and Just Good Strategy

• Do one thing well. A small business has to do one thing well. It cannot be all things to all people for two reasons: first, it’s hard to do many things well. Second, it’s hard to communicate that you do many things well.

• Make it a fun thing. Picture this: you’re pushing and shoving 100,000 of your closest friends to see the latest OLED TV, and you stumble upon a booth with USB missle launchers and aquariums. Who would not at least smile, if not stop, to learn more?

• Think different. I didn’t search every square foot of CES to find other USB missile launchers, but there was a sea of iPhone and iPod case manufacturers that I zipped past. It’s much better to be the one USB-fun-device company than the umpteenth iPhone accessory company.

If nothing else, Satzuma proves that by doing things this way, you can attract attention in something as large and noisy as CES. Truly, when it comes to small business, if there’s a skill, there’s a way.

Saludos:
Jerry/CMT