Is Your Brand Being Ignored?

We all work hard on brand positioning, differentiators and what makes our company unique. In the end, we have a vision of who we are in an increasingly chaotic fragmented world.

Next, we execute our marketing plan which includes going digital, we send e-mail which looks like any other e-mail in your best customer's box. Then, we finely tune the colors to match our brand(even though you can't
calibrate how color appears on any one monitor) or you include photography and graphics(which don't
download until the users request them) or you include the all important link to your heavily branded Web site
(although fewer than 10% click through.).

So its not the optimum branding experience..but its cheap! Then the economy picks up and sales do not jump up as much and we ask "why aren't are customers loyal anymore? We understand its not a uncommon problem but how about putting something in your customers hand something branded. Imagine that all your strategic work right there at their fingertips. A magnet, a pen..who knows? A piece that says , " Hey, I know you" and this reminds your best customer why he or she came to you in the first place and that;s what a brand is all about!

Old school in the 21th century....

Saludos:
Jerry/CMT