Keywords, Key To Promotional Ideas
Imagine this you just landed an appointment with a potential client, a
large client who is a big user of promotional products.
They see the value in investing in branding campaigns throughout the
entire year. Now what will set you apart from your competitors who also
have confirmed appointments with this potential client? Covering the
basics, we look at what products they have used in the past and for what
type of promotions, be it a trade show, client awareness, product or
service launch? The idea is, we drill down until we uncover what's
important to their business, the trends in their industry, what their
competitors are doing then we can begin the process of developing product
ideas around the clients specific promotional agenda. The promotional
product business has evolved well beyond a commodity business where a pen
is a pen. Today, clients need to deliver results for every dollar invested
in any marketing endeavor and that's where you have a tremendous
opportunity to shine and outperform your competition. Let's look at some
simple tools that are available, free to use and provide a wealth of
information. Tools are just that, vehicles you will need time and some
resourcefulness to really undercover their strengths and how they will
help you. Once you understand their usefulness you will be amazed at how
easy and effective these tools really are.
Next, we can begin to look at keywords using the Google AdWords, http://www.google.com/sktool/#,
this is one tool that will provide you ideas around your clients business,
industry and even trends,http://www.google.com/trends.
Start compiling a list and make notes from here you can do a web search, I
use Google because I like their wonder wheel feature which will provide
you with a resource of keywords around your particular search. The wonder
wheel feature is available on the left side below all results and you open
the wheel and type in your keyword and from there the wheel will begin
giving you keywords based on your search request. The wheel provides
search data and remembers search data is based on actual searches rendered
so the data is very reliable. Now you have data from searches rendered
next you can search trends and ideas around an industry, story or theme.
Again, make a list of related keywords specific to your clients business
and industry and compare that list to your original keyword and trend
lists. As I work through this process, I begin to develop a sense of my
clients business, their products and their services another plus, is you
actually start to learn about your client's business. Now you know much
more about your clients business, their industry, trends, competitors and
can begin the process of identifying products that make sense provide
value and demonstrate to your potential new client that you understand
their business, value the relationship and that you are not just a product
sales company. The idea is to use tools that are available in creative
ways that will allow you to think around your competitors.
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